Cameo has found a noteworthy niche: offering the unique opportunity to receive personalized video messages from celebrities most people could never access otherwise.

Cola fans can enter to win one of 1,500 personalized videos made by the bearded guy himself.

From now until November 16, soda fans can head over to Coke.com/holiday-hub to enter for the chance to win a personalized Cameo video from an IRL version of the brand’s classic take on Santa, imagery the company says it’s used in its Christmas advertising since the 1920s. Entrants can put in a request for the video to be for them or for someone else, as well as whether they’d like the video in English, Spanish, or French. (The sweepstakes is open to anyone in North America.)

The official rules state that 1,200 English language winners, 150 Spanish language winners, and 150 French Canadian language winners will be selected.

And as an interesting aside, Coca-Cola lists the approximate retail value of these videos at $125 each.

“Cameo exists to facilitate impossible fan connections and create memories that last, and we’re thrilled to partner with Coca-Cola to bring a new way for families and fans to interact with Santa Claus this holiday season,” Arthur Leopold, the services chief business officer, said in the announcement. “We’ve taken the traditional meet-and-greet with Santa Claus and turned it into a more accessible, authentic, and personalized experience, and we look forward to enhancing future holiday celebrations by providing access to more iconic figures we know and love.”

It’s time for the most magical season of the year. ✨

— Coca-Cola Santa (@CocaColaSanta) November 2, 2021

So he can tell you which list you’re on face to face. https://t.co/CkvRfknSUT

— Food & Wine (@foodandwine) November 9, 2021

Photo| iStock